Custom fridge magnets are the longest-lasting promotional gift you can buy in Singapore. A well-made magnet sits on a recipient’s fridge for three to five years, generates thousands of brand impressions per family member, and costs under a dollar a piece in volume. The catch: the difference between a magnet that earns those years of visibility and one that ends up in the bin within a week comes down to three specs — size, thickness, and face material. Get those right and the budgeting almost takes care of itself.
This guide walks Singapore buyers through the standard sizes, the thickness options that actually matter, and the 2026 pricing tiers you should expect from any reputable local supplier.
Why Fridge Magnets Still Outperform Most Promotional Gifts
An umbrella gets used in the rain, a tote bag gets used at the supermarket, a power bank gets used when the phone is dying — but a fridge magnet is seen every single time someone walks into the kitchen. In a typical Singapore HDB or condo household, that is 10 to 20 impressions per person per day. Multiply by 365 days, multiply by 4 family members, multiply by 3 years of average lifespan, and a single $0.85 magnet generates roughly 87,000 brand views. Cost per impression is under $0.001 — lower than any digital or print channel.
Standard Fridge Magnet Sizes in Singapore
There are no enforced “standards” in fridge magnet manufacturing — you can technically order any rectangle you want — but five sizes have settled into the local market because they balance cost, visibility, and printing efficiency.
| Size (mm) | Format | Best for |
|---|---|---|
| 55 × 90 | Business card | Real estate, F&B contact info |
| 70 × 100 | Photo postcard | Family photo gift, hotel souvenirs |
| 85 × 120 | A6 portrait | Restaurant menus, delivery flyers |
| 105 × 148 | A6 landscape | Calendar magnets, event listings |
| 148 × 210 | A5 | Premium calendars, photo frames |
The 55 × 90 business-card size is the highest-volume format we ship in Singapore. It is large enough to hold a logo, a phone number, an address, and a QR code, but small enough that recipients keep it on a corner of the fridge instead of binning it for taking up space. If you are unsure where to start, start here.
Thickness — Why 0.8 mm Is the Sweet Spot
Magnetic sheet thickness is the spec everyone gets wrong. Buyers see “thicker = better” and pay 40% more for a 1.5 mm magnet that will end up holding the same single shopping list as a 0.8 mm. Here is what each band actually delivers.
Thickness cheat sheet
- 0.4 mm — direct mailer inserts only. Too weak to hold anything.
- 0.6 mm — light flyers, business-card promos. Holds one sheet of paper reliably.
- 0.8 mm — the sweet spot. Holds a shopping list, feels substantial, ships affordably.
- 1.0 mm — calendar magnets and photo-frame magnets. The extra hold matters for larger formats.
- 1.5 mm — heavy signage and document holders. Overkill for a typical promo magnet.
Pay attention to one trap: some suppliers quote “1 mm” magnets that are actually 0.6 mm sheet with a thicker face vinyl. Always confirm the magnetic-sheet thickness on the quote, not the total stack thickness.
Face Material: Vinyl Beats Paper Every Time
There are two face material options on the market. The choice between them is the single largest factor in whether your magnet survives a year on a Singapore kitchen fridge.
Vinyl-faced (recommended)
A white vinyl layer is UV-printed in CMYK and then laminated to the magnetic sheet. The vinyl is water-resistant, scratch-resistant, and survives the splash zone of a typical kitchen for 5+ years. About 90% of our orders are vinyl-faced because the cost premium over paper is small (a few cents per piece) and the durability gap is enormous.
Paper-faced (avoid for fridge use)
Coated paper laminated to thinner magnetic sheet. Cheaper, but the moment a kitchen splash hits it the print bubbles, the laminate lifts, and the magnet curls. Paper-faced magnets only make sense for one-time event hand-outs where the recipient binning the magnet after a week is acceptable.
2026 Pricing Tiers in Singapore
Pricing below is for the most common spec — 0.8 mm vinyl-faced flat magnet at 55 × 90 mm. Adjust expectations if you are upgrading thickness, going larger, or adding die-cut shapes.
Indicative unit pricing (SGD)
- 500 pcs — $1.20 to $1.60
- 1,000 pcs — $0.85 to $1.10
- 2,500 pcs — $0.55 to $0.75
- 5,000 pcs — $0.40 to $0.55
- 10,000 pcs — under $0.35 (project-quoted)
Upcharges to expect:
- +15% for die-cut shape (custom silhouette)
- +10% for upgrading 0.8 mm to 1.0 mm thickness
- +25% for size jump from 55 × 90 to 105 × 148
- +20% for rush production (10 working days vs 14 to 21)
- +200% for epoxy dome variant
Choosing the Right Spec in Three Questions
1. Where will the magnet live after the recipient gets it?
If the answer is “kitchen fridge”, you need vinyl-faced and at least 0.8 mm. If the answer is “office filing cabinet” or “whiteboard”, you can drop to 0.6 mm. If the answer is “I want it to feel premium in the hand at first impression”, upgrade to epoxy dome.
2. How much information needs to fit on the magnet?
Just a logo and phone number → 55 × 90 is plenty. Logo, address, hours, QR code, and tagline → step up to 70 × 100 or 85 × 120. A full 12-month calendar → 105 × 148 minimum.
3. What is your per-piece budget?
Below $0.50 per piece → 0.8 mm vinyl, 55 × 90, 5,000+ qty. Around $1.00 → upgrade thickness or size. Above $2.00 → consider epoxy dome or premium calendar formats.
Where to go next
Once you have your spec locked, head over to our pillar page on custom fridge magnets in Singapore for live ordering and proof requests.
If you are still figuring out the bigger picture — materials, lead times, file specs — start with our complete guide to custom magnet printing. If you want shaped magnets that stand out, see our die-cut custom shape magnets guide. And for property agents and restaurants who want year-round visibility, see our custom calendar magnets guide.
Frequently Asked Questions
What is the most popular fridge magnet size in Singapore?
55 × 90 mm — the business-card size. Holds logo, contact details, and a QR code, and small enough that recipients keep it on the fridge long-term.
Is 1.5 mm thickness worth the extra cost?
For most promo use, no. 0.8 mm holds a shopping list and feels substantial. 1.5 mm only adds value for large photo-frame magnets or document-holder use cases.
Can I get rounded corners?
Yes, no upcharge. Rounded corners are programmed into the cutting plotter for free and they prevent the corner-curl problem you sometimes see on square-cut magnets.
How do I know if a supplier is using vinyl or paper?
Ask for a physical sample before bulk production. Vinyl has a slight matte or gloss sheen and resists fingernail scratches. Paper feels softer, scratches easily, and the print smudges with a wet cloth.
What is the cheapest way to order custom fridge magnets?
Order 5,000+ pieces of 0.8 mm vinyl-faced 55 × 90 mm rectangles. Per-piece price drops below $0.55 and the spec is durable enough for years of fridge life.
