Gifts are a proven and effective way of strengthening relationships. Corporate gifts are meant to grow business ties and ultimately lead to more fruitful working relationships.
Having that goal in mind, you cannot afford to be sloppy with your corporate gifts. You have to think beyond the branded calendars and mugs.
A well-thought-out gift makes the recipient feel special. To do that with a corporate gift, take some time and effort to personalise it. Here is how you can give that perfect gift.
Just like personal gifts, corporate ones need to have some thought and effort invested. A good gift can give you a lifelong client, employee, or business partner. Here a few things to consider when choosing corporate gifts.
Make sure the gift fits with the person’s identity and personality. A neutral gift might seem safer, but it won’t elicit as much gratitude.
It’s not about how much you spend. A well-deserved holiday for a loyal employee may be of more value to them than a car, for example.
Take into account things like religion, gender identity, personal beliefs, and other personal characteristics. Don’t give a steakhouse voucher to a vegetarian.
How you present your gift is everything. Make sure to make the person feel appreciated and time it correctly to have maximum effect.
It is hard to hit all these points with a run-of-mill corporate gift. You need to customise your gifts to suit the recipient. Here are a few more reasons to do that.
- It shows you care.
A custom gift shows that you care for more than just gain. It makes the person feel valued, and they are likely to stay around you for longer.
- They will value it more.
People have been known to redeem corporate gifts or give them away. They are less likely to do that with a personalised corporate gift.
- One size doesn’t fit all.
Not everybody may like what you give them. Some may be downright offensive. Personalising your corporate gift means you can tune it to sensitive recipients.
- It creates a lasting impression.
A thoughtful gift will be remembered for longer. The client will keep recalling how good you made them feel. An excellent corporate gift is a golden way to stand out from your competition.
- It Brings a Better ROI
Corporate gifts always have a goal to accomplish. One that is personalised has a better chance at fulfilling that goal. Even if it may be more expensive, it proves more valuable over time.
Personalising corporate gifts is easier than you think, and doesn’t have to cost a fortune. Here are a few pointers.
- Print their name of the gift
On things such as clothing, pens, or even jewellery, have the name and title of the person printed or engraved. It adds a personal connection.
- Add a personalised message
A message of love, appreciation, or recognition goes a long way. It will feel more special if you add something about their achievements.
- Get a unique item they can use
Part of the allure of gifts like clothing or watches is that the recipient can use them. It communicates a connection on a deeper level. If it is something your company makes, then you get to market your brand.
The perfect corporate gift does exist. You just need to spend a little effort in getting one and personalising it. As the saying goes, people never forget how you made them feel.