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In the business world, gifts are an excellent way to make your employees, customers, and the public have a positive opinion towards your brand. Customised corporate promotional gifts in Singapore are among the most common marketing tools used to achieve this objective.

However, while these two terms – corporate and promotional gifts – are heavily related, they have some critical differences. Many people believe these terms are the same, but they are not identical. Read on to find out how corporate and promotional gifts differ from each other.

Purpose of corporate gifts

Corporate gifts and promotional gifts are used as marketing tools for achieving business success. However, these two kinds of gifts are different in their specific purposes. Different types of gifts are given mainly to strengthen the working relationships of a company with its employees, customers, suppliers, and business associates.

Companies use corporate gifts to convey gratitude and appreciation to the people that support and help them. In a way, doing so also uplifts the profiles of these companies.

When it comes to employee retention, corporate gifts are also beneficial. They help boost the morale of the company staff and encourage them to be more passionate about the brand they represent.

Purpose of promotional gifts

Promotional gifts are not so much concerned with improving a company’s relationships but with boosting brand awareness and recognition. These gifts are usually intended for customers and consumers to encourage loyalty and increase brand recognition.

Companies often use promotional gifts to make consumers more aware of what their businesses are all about. In essence, promotional gifts are used as marketing tools to increase or expand a business’ customer base. Because promotional gifts are mainly used for promotion, they need to be practical and trendy, so they can effectively serve as ongoing advertisements for companies.

Other major differences

Aside from their specific purposes, other significant factors distinguish corporate gifts from promotional gifts. For one, corporate gifts are usually given to those already clients of a company. They can also be given to its employees and suppliers to show recognition or appreciation for their hard work.

On the other hand, promotional products are often given to those who aren’t the company’s customers or clients yet. Since they’re meant for increasing brand awareness, promotional gifts are usually handed out to a target audience, particularly those that can potentially be the business’ clients.

Other than their recipients, corporate and promotional gifts also tend to differ in terms of their frequency. While corporate gifts are traditionally handed out sporadically or during special occasions like holidays, promotional gifts are typically part of daily marketing campaigns. Hence, they’re often distributed all year round.

Lastly, there’s no limit to how much a company wants to spend on their corporate or promotional gifts when it comes to the costs. However, since promotional gifts are giveaways given to many recipients, it’s recommended that a company spend only less than $10 per piece. On the other hand, spending between $25 to $50 per item is considered reasonable with corporate gifts. 

Conclusion

There are indeed significant differences between corporate gifts and promotional gifts. Although they serve different purposes, corporate and promotional gifts ultimately have equal value. Knowing how these two types of gifts are distinct is essential, as it’ll help you select the one that fits your marketing strategy and gifting etiquette better.

For the most unique yet affordable corporate or promotional gifts, Aquaholic Gifts is the supplier you should go for! We’re a reputable store specialising in expertly-curated and customised corporate gifts and promotional products in Singapore, so you can easily create an excellent image for your business and positively impact your employees and customers. Your next corporate or promotional giveaway will surely be a notable one with our premium products.

No business operates alone. They must cooperate with other organisations to achieve their operational needs and other requirements. From suppliers to outsourced service providers, there are plenty of entities a typical company works together with to further its goals.

As such, it’s only fitting for businesses to show their appreciation towards their clients from time to time through customised company gifts in Singapore.

Corporate gifting is the best way to express this gratitude and nurture a healthy relationship between the associated parties. Since there are a lot of factors involved in coming up with a successful corporate gifting strategy, such as what gifts to buy, where to source them from, and more, here are seven golden rules to help guide you.

1. Know the receiver’s persona

As part of gifting etiquette, the gifts should reflect the receiver’s interests, not the givers. Thus, the first and most crucial step is to know their persona. A few examples that can clue you in on this are their company culture and staff.

Thinking back on past interactions with them can also provide helpful information. Having this knowledge can help you better personalise your gifts, which we will go into more detail below, and get a more positive reception.

2. Personalise the gift

Everyone loves receiving gifts, but recipients will appreciate them more if they are personalised to their taste. This shows how much thought and care went into choosing the present, conveying its importance to the giver.

By going the extra mile to personalise a gift, businesses can ensure their strategy works as desired and cultivate goodwill instead of being unappreciated. It will also prevent the investment from going to waste and promote your brand.

3. Prioritise functionality

When choosing a corporate gift, it’s generally ideal to prioritise those that provide great functionality. By selecting a gift that recipients can use, they are less likely to give it away, which helps keep its positive effect lingering in their minds for much longer.

4. Opt for practical luxury

Apart from functionality, quality is another factor to consider when choosing a gift. Getting a well-crafted item ensures that your gift lasts a while under its usage, regardless of your budget.

Moreover, nothing ruins the image and intention of a gift more than poor quality.

5. Make it a surprise

The surprise factor is what makes getting a gift such a wonderful experience! Hence, sending a gift when the receiver least expects it is a surefire way to get their attention and appreciation.

Although there is nothing wrong with sending corporate gifts on significant events like holidays or the client’s corporate anniversary, do try to mix things up once in a while and surprise them out of the blue, such as when your brand observes a significant milestone.

6. Pay attention to the details

Most people may be familiar with the phrase, “The manner of giving is worth more than the gift.” This means that apart from the gift, you should also pay attention to the little details, such as the packaging, when it comes to gifting.

Even when gifting something expensive, its value can quickly be diminished when paired with inferior packaging.

Conclusion

As we have mentioned, a lot goes into developing a successful corporate strategy, and the experience may vary from business to business. Hopefully, you can find the right balance that achieves your corporate gifting goals with these golden rules in mind.

If you’re looking to partner with a provider of premium corporate gifts in Singapore, look no further than Aquaholic Gifts! With the guidance of our expert staff, you can get the best gift items for your clients or make your creative gift ideas a reality with our custom products.

Drop us a call at 6589 8175 or email us at sales1@aquaholic.com.sg for more details.

It’s essential to show your appreciation and gratefulness to your employees or show your gratitude by congratulating a client on their success. With the long list of fun and creative things to do, one that gained popularity over the years is corporate gifting.

As simple as it may sound, it’s surprisingly challenging to look for the correct type of gift that you may want to give.

In today’s everchanging and evolving corporate world, giving out things to show your partners or employees that they are valued, helps you gain that advantage over your competitors. – from simple gifts to premium corporate gifts in Singapore.

As most may say, it’s the thought that counts. Hence, the gift you give may be an indication of how much thought you put into it. That is why companies may get their gifts personalised. To give you an idea of appropriate gifts, check out this guide to the three different types of corporate gifting.

1. Gifts for employees

As the years go by, more companies are starting to see and realise the importance of recognising employees’ hard work and achievements in today’s volatile professional world. While words of affirmation or emails may be the most common way, giving corporate gifts to your employees as a simple thank you or congratulatory gifts such as expensive gadgets, vacation trips or paid leaves are deeply appreciated.

Gifts that value the employee’s contribution serve as a source of encouragement or motivation to retain or even perform better in the future. If showing genuine recognition is your goal, nothing beats a thoughtful, customised gift that will be useful for their needs.

It can be a personally-designed mug or pen with their name, a recognition certificate, or medals or trophies. If you want to splurge a little, you can go for a newly launched mobile phone or tablet.

2. Giveaways

Given today’s competitive corporate world, the need to promote your company or brand to a broader range of audiences is becoming essential. One easy way to spread your brand is through giveaways.

Spoil your customers or prospective clients with the first good impression by giving out things like pens, dairy, notepads, cardholders, tote bags, or other items that allow you to stamp with your company’s logo or marketing message.

This captures people’s attention and is curious about your brand without having to spend so much. Moreover, putting up stalls in crowded public areas is an effective way to market your newly launched product or make your company known. It allows interaction with people where you can get feedback.

Note that these giveaways are nothing compared to the time people allocate to interact with you or your company’s representatives.

3. Special client and management gifts

In business, keeping ties or maintaining your connection with business partners, investors, and VIP clients are highly essential – this is where sending our premium gifts comes in.

These gifts give your client or business partners the feeling that they are valued and a reminder for them to look forward to more collaborations and achieve success with your company.

When it comes to gifts, the best ones for top clients and management can range across classic options like leather diaries and organisers, appliances, gadgets like mobile phones, premium watches and more.

Do remember to add your company’s unique logo and branding to these gifts to make sure that they serve the purpose of spreading your brand around.

Conclusion

The world of business has been rapidly evolving in the past years, which led to the competitive state of the industry and made corporate gifting more crucial than before. These gifts are not only meant for pleasing loyal customers or warmhearted investors but are a great way to forge new ones.

If you’re looking for a trustworthy partner to shop with, Aquaholic Gifts can help you. We offer a wide range of corporate promotional gifts in Singapore to ensure that everyone will remember your company.

Companies reward their clients and valuable business partners with gifts from time to time, since it’s essential to keep these exceptional associates for various purposes. Giving gifts increases your customer retention, serves as a constant brand reminder, boosts brand loyalty, and shows appreciation. However, one question remains: what is the perfect gift to give?

The gift you choose for your valued partner says a lot about the type of relationship you have – where it started, where it currently is, and where you want it to go. Although gift-giving is greatly appreciated, there are some tips on corporate gifting culture to ensure that your gift is well-received and your partners are satisfied, such as giving VIP clients premium corporate gifts in Singapore.

To provide you with an idea, we’ve compiled the 5 things to take note of for this important event.

1. Opt for a practical gift

When it comes to any gift-giving event, one important thing to note is to choose a product that is not only personally attractive but can be helpful as well. Whether the item is work or personal, it’s essential to give a gift that will not end up untouched or unused.

Hence, if you’re unsure what to give, always go for the gift that leaves an impression and something that your receiver can use occasionally.

2. Don’t go overboard

Giving a costly gift can send the incorrect message, no matter who the receiver is. To a customer, partner, or prospective clients, giving this kind of gift may look like you’re trying to buy them or influence them somehow.

To a co-worker or employee, it may seem like you’re establishing favouritism or making another person feel indebted to you.

3. Consult the company handbook

When in doubt, one final step to narrow down your list would be to consult your company handbook. The majority of a company’s handbook has sections about etiquettes, so it’s up to you to incorporate those rules into your gift-giving dilemma.

Find out about the legal constraints on corporate gifting, both in your industry and the client’s industry.

4. Consider additional concerns

As times change, many of your clients would probably become more sensitive to gifts that they may classify as unsustainable or not eco-friendly.

Announcing that your gift is safe for the environment quickly puts you on a sales edge compared to other companies. Also, it is wise to come up with a user-friendly gift for all levels of ability. This will give the impression you are going the extra mile to research the intended recipient’s background.

5. Add a personal touch

For gifts that you would like to create an impact, adding a personal touch can help. If your target recipients consist of large numbers, engraving your company logo may not be very prominent but subtly reminds that receiver about your company.

However, if your target is a small audience, inscribing the receiver’s name on every product seems wise.

Conclusion 

Knowing the crucial things to take note of for corporate gift-giving helps you select the best gift that they will surely love! If you are looking for a wide range of high-quality gifts, such as customised canvas bags, Aquaholic Gifts is here to help!

We offer various corporate items that are perfect for your gift-giving ceremonies. Should you be in need of something unique, feel free to contact us for more information about our personalisation services.