No business operates alone. They must cooperate with other organisations to achieve their operational needs and other requirements. From suppliers to outsourced service providers, there are plenty of entities a typical company works together with to further its goals.
As such, it’s only fitting for businesses to show their appreciation towards their clients from time to time through customised company gifts in Singapore.
Corporate gifting is the best way to express this gratitude and nurture a healthy relationship between the associated parties. Since there are a lot of factors involved in coming up with a successful corporate gifting strategy, such as what gifts to buy, where to source them from, and more, here are seven golden rules to help guide you.
1. Know the receiver’s persona
As part of gifting etiquette, the gifts should reflect the receiver’s interests, not the givers. Thus, the first and most crucial step is to know their persona. A few examples that can clue you in on this are their company culture and staff.
Thinking back on past interactions with them can also provide helpful information. Having this knowledge can help you better personalise your gifts, which we will go into more detail below, and get a more positive reception.
2. Personalise the gift
Everyone loves receiving gifts, but recipients will appreciate them more if they are personalised to their taste. This shows how much thought and care went into choosing the present, conveying its importance to the giver.
By going the extra mile to personalise a gift, businesses can ensure their strategy works as desired and cultivate goodwill instead of being unappreciated. It will also prevent the investment from going to waste and promote your brand.
3. Prioritise functionality
When choosing a corporate gift, it’s generally ideal to prioritise those that provide great functionality. By selecting a gift that recipients can use, they are less likely to give it away, which helps keep its positive effect lingering in their minds for much longer.
4. Opt for practical luxury
Apart from functionality, quality is another factor to consider when choosing a gift. Getting a well-crafted item ensures that your gift lasts a while under its usage, regardless of your budget.
Moreover, nothing ruins the image and intention of a gift more than poor quality.
5. Make it a surprise
The surprise factor is what makes getting a gift such a wonderful experience! Hence, sending a gift when the receiver least expects it is a surefire way to get their attention and appreciation.
Although there is nothing wrong with sending corporate gifts on significant events like holidays or the client’s corporate anniversary, do try to mix things up once in a while and surprise them out of the blue, such as when your brand observes a significant milestone.
6. Pay attention to the details
Most people may be familiar with the phrase, “The manner of giving is worth more than the gift.” This means that apart from the gift, you should also pay attention to the little details, such as the packaging, when it comes to gifting.
Even when gifting something expensive, its value can quickly be diminished when paired with inferior packaging.
Conclusion
As we have mentioned, a lot goes into developing a successful corporate strategy, and the experience may vary from business to business. Hopefully, you can find the right balance that achieves your corporate gifting goals with these golden rules in mind.
If you’re looking to partner with a provider of premium corporate gifts in Singapore, look no further than Aquaholic Gifts! With the guidance of our expert staff, you can get the best gift items for your clients or make your creative gift ideas a reality with our custom products.
Drop us a call at 6589 8175 or email us at sales1@aquaholic.com.sg for more details.