In the business world, gifts are an excellent way to make your employees, customers, and the public have a positive opinion towards your brand. Customised corporate promotional gifts in Singapore are among the most common marketing tools used to achieve this objective.
However, while these two terms – corporate and promotional gifts – are heavily related, they have some critical differences. Many people believe these terms are the same, but they are not identical. Read on to find out how corporate and promotional gifts differ from each other.
Purpose of corporate gifts
Corporate gifts and promotional gifts are used as marketing tools for achieving business success. However, these two kinds of gifts are different in their specific purposes. Different types of gifts are given mainly to strengthen the working relationships of a company with its employees, customers, suppliers, and business associates.
Companies use corporate gifts to convey gratitude and appreciation to the people that support and help them. In a way, doing so also uplifts the profiles of these companies.
When it comes to employee retention, corporate gifts are also beneficial. They help boost the morale of the company staff and encourage them to be more passionate about the brand they represent.
Purpose of promotional gifts
Promotional gifts are not so much concerned with improving a company’s relationships but with boosting brand awareness and recognition. These gifts are usually intended for customers and consumers to encourage loyalty and increase brand recognition.
Companies often use promotional gifts to make consumers more aware of what their businesses are all about. In essence, promotional gifts are used as marketing tools to increase or expand a business’ customer base. Because promotional gifts are mainly used for promotion, they need to be practical and trendy, so they can effectively serve as ongoing advertisements for companies.
Other major differences
Aside from their specific purposes, other significant factors distinguish corporate gifts from promotional gifts. For one, corporate gifts are usually given to those already clients of a company. They can also be given to its employees and suppliers to show recognition or appreciation for their hard work.
On the other hand, promotional products are often given to those who aren’t the company’s customers or clients yet. Since they’re meant for increasing brand awareness, promotional gifts are usually handed out to a target audience, particularly those that can potentially be the business’ clients.
Other than their recipients, corporate and promotional gifts also tend to differ in terms of their frequency. While corporate gifts are traditionally handed out sporadically or during special occasions like holidays, promotional gifts are typically part of daily marketing campaigns. Hence, they’re often distributed all year round.
Lastly, there’s no limit to how much a company wants to spend on their corporate or promotional gifts when it comes to the costs. However, since promotional gifts are giveaways given to many recipients, it’s recommended that a company spend only less than $10 per piece. On the other hand, spending between $25 to $50 per item is considered reasonable with corporate gifts.
There are indeed significant differences between corporate gifts and promotional gifts. Although they serve different purposes, corporate and promotional gifts ultimately have equal value. Knowing how these two types of gifts are distinct is essential, as it’ll help you select the one that fits your marketing strategy and gifting etiquette better.
For the most unique yet affordable corporate or promotional gifts, Aquaholic Gifts is the supplier you should go for! We’re a reputable store specialising in expertly-curated and customised corporate gifts and promotional products in Singapore, so you can easily create an excellent image for your business and positively impact your employees and customers. Your next corporate or promotional giveaway will surely be a notable one with our premium products.