Companies reward their clients and valuable business partners with gifts from time to time, since it’s essential to keep these exceptional associates for various purposes. Giving gifts increases your customer retention, serves as a constant brand reminder, boosts brand loyalty, and shows appreciation. However, one question remains: what is the perfect gift to give?
The gift you choose for your valued partner says a lot about the type of relationship you have – where it started, where it currently is, and where you want it to go. Although gift-giving is greatly appreciated, there are some tips on corporate gifting culture to ensure that your gift is well-received and your partners are satisfied, such as giving VIP clients premium corporate gifts in Singapore.
To provide you with an idea, we’ve compiled the 5 things to take note of for this important event.
1. Opt for a practical gift
When it comes to any gift-giving event, one important thing to note is to choose a product that is not only personally attractive but can be helpful as well. Whether the item is work or personal, it’s essential to give a gift that will not end up untouched or unused.
Hence, if you’re unsure what to give, always go for the gift that leaves an impression and something that your receiver can use occasionally.
2. Don’t go overboard
Giving a costly gift can send the incorrect message, no matter who the receiver is. To a customer, partner, or prospective clients, giving this kind of gift may look like you’re trying to buy them or influence them somehow.
To a co-worker or employee, it may seem like you’re establishing favouritism or making another person feel indebted to you.
3. Consult the company handbook
When in doubt, one final step to narrow down your list would be to consult your company handbook. The majority of a company’s handbook has sections about etiquettes, so it’s up to you to incorporate those rules into your gift-giving dilemma.
Find out about the legal constraints on corporate gifting, both in your industry and the client’s industry.
4. Consider additional concerns
As times change, many of your clients would probably become more sensitive to gifts that they may classify as unsustainable or not eco-friendly.
Announcing that your gift is safe for the environment quickly puts you on a sales edge compared to other companies. Also, it is wise to come up with a user-friendly gift for all levels of ability. This will give the impression you are going the extra mile to research the intended recipient’s background.
5. Add a personal touch
For gifts that you would like to create an impact, adding a personal touch can help. If your target recipients consist of large numbers, engraving your company logo may not be very prominent but subtly reminds that receiver about your company.
However, if your target is a small audience, inscribing the receiver’s name on every product seems wise.
Knowing the crucial things to take note of for corporate gift-giving helps you select the best gift that they will surely love! If you are looking for a wide range of high-quality gifts, such as customised canvas bags, Aquaholic Gifts is here to help!
We offer various corporate items that are perfect for your gift-giving ceremonies. Should you be in need of something unique, feel free to contact us for more information about our personalisation services.