5 Reasons Why Your Mall Should Offer Loyalty Gifts to Shoppers
In the online age, malls can’t just have great stores to attract shoppers, they need to offer people a good reason to leave their homes if they want to thrive. With the likes of Amazon and Taobao, malls must be willing to give their customers a fantastic shopping experience when they walk through their doors. Shopping at a mall isn’t about convenience; it’s about a day out, spoiling yourself or your family, looking at products with your own eyes, and having fun.
One way you can increase customer loyalty and enjoyment are by providing loyalty gift promotions and schemes in which you offer your shoppers free gifts when they spend a certain amount of money at the stores in your mall.
Here are five reasons why your mall should offer loyalty gifts to shoppers.
1. Free Gifts Encourage People to Spend More
If customers can pick a free gift for spending $200 in your mall simply by showing proof of how much they spent, they’re going to be willing to spend a little more on themselves in order to get something for free. Psychologically, we are inclined to value something that was free more than something we have spent money on, simply because it was free. This is why “2 for 1” offers and “buy one get one free” offers work so well.
2. We Love Getting Things for Free
Getting something for free is fun! When we receive something for free it feels like an achievement and we often choose a free gift we wouldn’t normally allow ourselves to buy. Free gifts are also great for families with young kids who will light up with joy at the opportunity to choose a gift, especially if they weren’t allowed to buy a toy. As a corporate gifts wholesale supplier in Singapore, we can directly supply you with gifts for adults and children, such as electrical goods and Sesame Street themed flasks.
3. It Encourages People to Return
Customers who have shopped at your mall will know all about your free gift promotion and return so they can cash in again on your generosity. They are also likely to tell their friends and family about the promotion or loyalty scheme and encourage them to visit your mall too.
4. Creates an Experience They Can’t Get Online
The excitement of showing their receipts and having the opportunity to browse and choose from the free gifts available is an experience customers simply can’t get online, even if they get a free gift or discount. Combine this with other great experiences and activities and shopping online won’t be able to compete with a day out at your mall.
5. Gather Data About Your Customers
When you offer a free gift promotion you have the opportunity to collect valuable data from your customers about their shopping habits, how much money what percentage of your visitors spend on each visit, and suggestions they may have for what they’d like to see in your mall.
If you’re interested in finding a corporate gifts wholesale supplier in Singapore, you can find out more and contact us by clicking here. When you choose a corporate gifts wholesale supplier in Singapore you’ll be able to keep your costs low and have fast delivery times, unlike when you import from other countries.
Frequently Asked Questions (FAQs)
1. What are popular loyalty gifts for shopping malls in Singapore?
Popular options include branded gifts with purchase such as promotional bags with logo, branded hoodies, or household items. These items are attractive to shoppers and enhance brand recall for the mall.
2. How do gifts with purchase campaigns work in retail malls?
Shoppers receive a free item—like a custom-printed flask or customised cotton tote bag —after spending a minimum amount. This strategy increases spending while encouraging repeat visits.
3. Are apparel items effective loyalty gifts for malls?
Yes, apparel such as corporate windbreakers and branded scarves are great loyalty gifts. They offer lasting utility, appeal to a wide audience, and help promote the mall or brand when worn.
