Corporate gift-giving is essential to any business; aside from strengthening your relationship with your clients, employees or potential customers, it’s also a great way to get creative and have fun.
Regardless of which category you fall into, it’s important to remember that gift-giving is a huge opportunity and should be done right. With that, it’s essential to know what to keep in mind when customising gifts, as well as what are some mistakes to avoid.
Customised gifts give new life and will put a smile on your recipient’s face. By adding a personal touch, you can make the gift look unique and stand out from the rest of the crowd.
Luckily, there are plenty of exciting opportunities and choices for customised company gifts in Singapore. However, remember that too much of something and too plain can destroy the overall look of the item. Read on to know the 5 common mistakes that you should avoid.
1. Avoid using large prints
To customise gifts, you can add your logo or branding. This helps market the products or services to your recipients and remember your company dearly with the gift items they received.
To make it memorable instead of being branded as a giveaway for your company, ensure that the prints are not taking too much space; in short, avoid using large prints.
The ideal print size makes the gift less intrusive, and your recipients will be able to wear or use them without feeling embarrassed.
Customised corporate gifts must also receive the same instruction when it comes to prints that are moderate in size but are still able to deliver their message in a timely and effective manner.
2. Avoid using poor images
A good number of companies nowadays love adding images to several gift items. It’s not ethical to choose any image and print it on your gift – it’s essential to check the image that you want to use.
Sometimes, the image may be offensive or touches a sensitive area that may trigger controversy among the public. In that case, you may want to consider looking for other images.
In addition, you might want to check out copyright as well. Make sure that the image you choose can be used for commercial purposes to avoid violating the creator’s rights. Public domain images are considered safe so you can use those images from the different free websites.
3. Avoid long texts or messages
Another widespread practice when it comes to customised gifts is adding messages. Companies can dedicate personal messages to their clients, customers or employees, making the gift even more special.
However, customised gift items are not inherently large, so adding long texts or messages may not be advisable. To avoid this, simple and straight-to-the-point messages with your gift items, such as “thank you” will keep your customers happy.
4. Avoid low-grade wrappers
The packaging is critical in gift-giving regardless of the occasion or event. The gift wrap is the first thing your recipient will see, so it’s wise to choose an attractive and well-made wrap for your corporate or promotional gifts.
This shows the recipient that your gift is well-thought. Beautiful packaging for corporate gifts will make your recipient feel special when it arrives.
5. Avoid spending too little or too much
The tricky part about corporate gift-giving is identifying whether you spent enough, too little or too much money on the gift. After all, you will need to factor in things, such as how many employees are there, what you want to give, etc.
As much as you want to demonstrate your appreciation to your recipient and establish a good relationship, you don’t want to go over the top and deliver the wrong message. The same also goes for spending too little and sacrificing quality.
A good rule of thumb is to allocate 1-5% of your salary to gift-giving. You may increase it 1-2% over the maximum if you prefer a little more expensive stuff. This amount should be the total spent on gifts, and not for per-person.
Conclusion
Corporate gift-giving is always excellent for business. While searching for options and looking for places where you can buy corporate gifts in Singapore, remember that your corporate gift-giving is to show your appreciation and gratitude and have the recipient think of your company when it’s time to do business.
If you’re looking for premium corporate gifts, don’t miss the opportunity to check out Aquaholic Gifts. We offer various choices to ensure you come up with valuable and well-thought gifts to help your business stand out.