When giving a corporate gift, you want to leave a genuine impression in the mind of your receiver. You want it to stand out and not be among the barrage of anonymous swag gifts they received over the holidays, knowing that your other clients or staff have probably received the same mass-produced favours. A meaningful step you can take is to personalise your company gifts.
When you customise a corporate gift, it’s more than impressing the receiver. You also let your receiver know that you picked out the gift after careful thought and deliberation. If you are thinking of giving customised corporate gifts in Singapore, here are some considerations to consider to leave a significant and lasting impact on your recipient.
1. Take a personal approach.
For one-to-one corporate gifting, you can take the time to do some research and “investigate” your intended recipient. There are many SNS sites at your disposal, such as LinkedIn and Facebook, where they might have shared their hobbies and interests.
For one-to-many gifting, where you give gifts to groups of people, look to your target group and assess their demographics and dynamics. For instance, high-ranking business people will most likely appreciate luxury gift boxes and other premium corporate gifts. In contrast, millennial workers will probably enjoy techy items and office stationery, depending on the prevailing trends.
2. Infuse some holiday cheer.
The holidays are the perfect time for you to send corporate presents to workers and clients. Though you don’t always have to wait for the holidays to send a goodwill gesture, it would also not do to miss them and make your partners or staff feel unappreciated.
There are umpteenth ways to make a gift suggestive of Christmas, CNY, and other variously thematic celebrations. Hence, you can customise your gift to reflect the respective holiday spirit. In this way, you can express your warm wishes and well wishes in a way that’s meaningful to the season.
When all’s said and done, the best way to add personality to a gift is to write a personal and perhaps a hand-written (or at least signed) note to your recipient.
3. Add style to your packaging.
The primary purpose of corporate gifting is tailored to company goodwill and client/employee appreciation. However, it does not mean you cannot use corporate gifts for other occasions, such as functioning as a health and wellness gift.
Still, there’s no glossing over the fact that it is likewise for company image and brand recall. Your gift itself may be impeccable, but if the presentation is shoddy, it may not inspire the effect that you’re hoping for.
Moreover, while a custom-printed design on the merchandise itself could look tasteless or unwelcome, the packaging holds no such qualms. You can go all-out and full-blown in customising the packaging with your company colours, signature, and branding, so you get the ROI (Return On Investment) of corporate gifting without disturbing the vibes of the gift itself.
There are countless ways to customise corporate gifts. You can get as creative as you like while considering some factors for an effective gifting campaign. When you personalise your corporate gifts and do it well, you effectively show your recipients that you value their relationship and make a special effort to retain it.
At Aquaholic Gifts, we specialise in expertly-curated and customised company gifts in Singapore so you can create a positive impact on the people that matter to you and your business.